With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either ligh...
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either ligh...
Over the last year, we've been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outst...
How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, a...
Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize reach among your demographic target.With a historic amount of content at viewers’ fi...