Chetna Bindra – Shae Marcus Consulting

Privacy-first web advertising: a measurement update

Apr 9, 2021Chetna BindraGoogle Ad Manager, Google Ads, Google Marketing Platform

In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv…

Building a privacy-first future for web advertising

Jan 25, 2021Chetna BindraGoogle Ad Manager, Google Ads, Google Marketing Platform

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances that their identity and information are safe as they browse the web….