In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv…
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant…
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances that their identity and information are safe as they browse the web….
Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must in…
People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world h…
People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world h…
At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web …
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices …
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’…
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expand…