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Category: Google Ad Manager

Charting a course towards a more privacy-first web

Mar 3, 2021David TemkinAds, Google Ad Manager, Google Ads, Google Marketing Platform

It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant…

Building a privacy-first future for web advertising

Jan 25, 2021Chetna BindraGoogle Ad Manager, Google Ads, Google Marketing Platform

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web….

Updates on our work to improve user privacy in digital advertising

Jul 31, 2020Mike SchulmanGoogle Ad Manager, Google Ads, Google Marketing Platform

Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must in…

Stopping bad ads to protect users

Apr 30, 2020Scott SpencerGoogle Ad Manager, Google Ads

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world h…

Stopping bad ads to protect users

Apr 30, 2020Scott SpencerGoogle Ad Manager, Google Ads

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world h…

A privacy-safe approach to managing ad frequency

Oct 8, 2019Rahul SrinivasanGoogle Ad Manager, Google Ads, Google Marketing Platform

At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web …

Next steps to ensure transparency, choice and control in digital advertising

Aug 22, 2019Google AdsGoogle Ad Manager, Google Ads, Google Marketing Platform

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices …

Growing in-app viewability coverage with Open Measurement

Aug 15, 2019Google AdsAdMob, Ads, Google Ad Manager, Google Ads, Google Marketing Platform

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’…

Using AMP to make display ads safer, faster and better for users

Feb 20, 2019Google AdsDisplay Ads, Google Ad Manager, Google Ads

The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expand…

Disney and Google expand strategic relationship

Nov 27, 2018Google AdsGoogle Ad Manager, Google Ads, Google Marketing Platform

People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no l…

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