Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creati…
Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for competitively-priced products, 40 percent of global shoppers say they turn to Google to find the best deal.2 A…
According to research we began with Ipsos over the summer, consumer behavior is showing a surprising trend: 1 in 4 US holiday shoppers said they had already started shopping for the season as early as July. This means businesses need to be ready to rea…
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, …
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are r…
Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to l…
Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the last six months, we’ve experienced 10 years worth of change. With these changes, we…
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating.On YouTube in particular, over 2 billion people globally are gravi…
From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, meas…
With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses…