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Category: Google Ads

Charting a course towards a more privacy-first web

Mar 3, 2021David TemkinAds, Google Ad Manager, Google Ads, Google Marketing Platform

It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant…

YouTube achieves MRC brand safety milestone

Feb 9, 2021Debbie WeinsteinGoogle Ads, YouTube

YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an i…

Preparing our partners for Apple’s iOS 14 policy updates

Jan 27, 2021Christophe CombetteAdMob, App Ads, Google Ads

Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’r…

Building a privacy-first future for web advertising

Jan 25, 2021Chetna BindraGoogle Ad Manager, Google Ads, Google Marketing Platform

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web….

A key milestone for privacy-centric measurement on YouTube

Jan 14, 2021Prema SampathGoogle Ads, Google Marketing Platform, Video Ads

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three ben…

Greater controls for sensitive ad topics in your Ad Settings

Dec 10, 2020Debbie WeinsteinAds, Google Ads

Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad i…

Audio ads on YouTube expand reach and grow brand awareness

Nov 17, 2020Melissa NikolicGoogle Ads, Video Ads, YouTube

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creati…

3 ways to help shoppers find the latest holiday deals

Oct 22, 2020Bill ReadyGoogle Ads, Search Ads

Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for competitively-priced products, 40 percent of global shoppers say they turn to Google to find the best deal.2 A…

Consumers are already holiday shopping online. Are you ready?

Oct 15, 2020Bill ReadyGoogle Ads, Search Ads, Shopping Ads

According to research we began with Ipsos over the summer, consumer behavior is showing a surprising trend: 1 in 4 US holiday shoppers said they had already started shopping for the season as early as July. This means businesses need to be ready to rea…

Introducing the new Google Analytics

Oct 14, 2020Vidhya SrinivasanAnalytics, Google Ads, Google Marketing Platform

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, …

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