Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around…
Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around…
At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web …
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By a…
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices …
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’…
Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone.But the ad-supported internet is at risk if digital advertising…
People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no l…
Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council…
The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done…