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Category: Google Marketing Platform

Charting a course towards a more privacy-first web

Mar 3, 2021David TemkinAds, Google Ad Manager, Google Ads, Google Marketing Platform

It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant…

Building a privacy-first future for web advertising

Jan 25, 2021Chetna BindraGoogle Ad Manager, Google Ads, Google Marketing Platform

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web….

A key milestone for privacy-centric measurement on YouTube

Jan 14, 2021Prema SampathGoogle Ads, Google Marketing Platform, Video Ads

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three ben…

Introducing the new Google Analytics

Oct 14, 2020Vidhya SrinivasanAnalytics, Google Ads, Google Marketing Platform

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, …

Measure conversions while respecting user consent choices

Sep 3, 2020Scott HermanAnalytics, Google Ads, Google Marketing Platform

With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses…

Updates on our work to improve user privacy in digital advertising

Jul 31, 2020Mike SchulmanGoogle Ad Manager, Google Ads, Google Marketing Platform

Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must in…

It’s faster and easier to use Ads Data Hub

Apr 16, 2020Prema SampathGoogle Ads, Google Marketing Platform

Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around…

It’s faster and easier to use Ads Data Hub

Apr 16, 2020Prema SampathGoogle Ads, Google Marketing Platform

Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around…

A privacy-safe approach to managing ad frequency

Oct 8, 2019Rahul SrinivasanGoogle Ad Manager, Google Ads, Google Marketing Platform

At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web …

Google Ads auction-time bidding comes to Search Ads 360

Sep 18, 2019Google AdsGoogle Ads, Google Marketing Platform

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By a…

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