Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands. Technology is fundamental to the creative process, but designers, agencies, brands and media planners are looking for better ways to work toge…
Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that pre…
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies…
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.Many of you — who run business…
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv…
At Google, we actively look for ways to ensure a safe user experience when making decisions about the ads people see and the content that can be monetized on our platforms. Developing policies in these areas and consistently enforcing them is one of th…
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant…
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances that their identity and information are safe as they browse the web….
In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three ben…
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, …