Introducing the new Search Ads 360
A lot has changed since Search Ads 360 was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and…
Learn moreGoogle Marketing Platform
A new destination for creative and media collaboration
Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands. Technology is fundamental to the creative process, but designers, agencies, brands and media…
Learn moreFuture-proof your measurement with privacy-safe solutions
Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business…
Learn moreConversion modeling through Consent Mode in Google Ads
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When…
Learn moreBuilding for the future: Google Marketing Livestream May 27, 2021
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business…
Learn morePrivacy-first web advertising: a measurement update
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can…
Learn moreOur annual Ads Safety Report
At Google, we actively look for ways to ensure a safe user experience when making decisions about the ads people see and the content that can be monetized on our…
Learn moreCharting a course towards a more privacy-first web
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as…
Learn moreBuilding a privacy-first future for web advertising
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances…
Learn moreA key milestone for privacy-centric measurement on YouTube
In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics…
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