Important updates to AdWords Terms and Conditions
When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to…
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Propel your mobile app growth with Universal App Campaigns
Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers…
Learn moreDelivering more informative sitelinks, callouts and snippets
With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to…
Learn moreRamp up your calls with call bid adjustments
Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive…
Learn moreAdWords Editor 12 offers a fresh look and new features to help simplify your workflow
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom…
Learn moreBuilding a better web for everyone
The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that…
Learn moreMaximize conversions with Smart Bidding
When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your…
Learn moreGoogle Optimize and Google Surveys 360 Join Forces with AdWords
AdWords users get two new ways to understand and better serve their customersHere's good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with…
Learn moreIntroducing Ads Data Hub: Next generation insights and reporting
Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why…
Learn moreMaking marketing easier with new tools for productivity
Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them…
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