Audio ads on YouTube expand reach and grow brand awareness
Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning…
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Make every marketing dollar count with attribution and lift measurement
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count,…
Learn moreBuild your brand with YouTube: New ways to drive reach and engage your audience at scale
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear…
Learn moreBetter conversion measurement for video ads on YouTube and our network
From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they…
Learn moreTap into intent to generate leads
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey…
Learn moreDecoding decisions to grow online sales
With more consumers sheltering at home, digital adoption has rapidly accelerated and changed consumer shopping behavior globally. Consumers are looking for new and delightful products related to the home; for…
Learn moreDrive results with new direct response solutions on YouTube
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that…
Learn moreInspire new customers in their moments of discovery
Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made…
Learn moreNavigating the road ahead: The benefits of real-time marketing
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and…
Learn moreMake the best of YouTube yours with YouTube Select
Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier…
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