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Video Ads

Navigating the road ahead: How consumers are adjusting to COVID-19

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now…

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New YouTube features to help you navigate the streaming boom

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially…

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Video creation is fast, easy and free with YouTube Video Builder

Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.For businesses who don’t have…

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Balance your spend across YouTube and TV with Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan…

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Shaping ad experiences to an evolving YouTube viewership

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers…

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Simpler ways to drive growth across the customer journey with video

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer…

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The YouTube Masthead is coming to the TV screen

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural…

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Get your campaigns ready to reach the always-on deal seeker

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these…

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Create with Google: Inspiration, resources, and tools to fuel your next big idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales.…

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Getting started on YouTube just got easier

Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube…

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Video Ads