YouTube Archives - Shae Marcus Consulting

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YouTube is the Main Stream: Our NewFronts and Upfronts approach

The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what…

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Video experiments boost creative performance on YouTube

Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale…

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YouTube achieves MRC brand safety milestone

YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing…

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Audio ads on YouTube expand reach and grow brand awareness

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning…

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Build your brand with YouTube: New ways to drive reach and engage your audience at scale

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear…

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New YouTube features to help you navigate the streaming boom

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially…

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Video creation is fast, easy and free with YouTube Video Builder

Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.For businesses who don’t have…

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Google helps a nonprofit train young storytellers

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip…

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