Simpler ways to drive growth across the customer journey with video
Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer…
Read articleGoogle Ads auction-time bidding comes to Search Ads 360
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage…
Read articleThe YouTube Masthead is coming to the TV screen
When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural…
Read articleGoogle helps a nonprofit train young storytellers
Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip…
Read articleNext steps to ensure transparency, choice and control in digital advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and…
Read articleGrowing in-app viewability coverage with Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of…
Read articleNew innovations to grow your app business with ads
App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers…
Read articleGet your campaigns ready to reach the always-on deal seeker
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these…
Read articleCreate with Google: Inspiration, resources, and tools to fuel your next big idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales.…
Read articleMaking it easier to shop across Google
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping…
Read articleGetting started on YouTube just got easier
Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube…
Read articleGoogle Marketing Live: Building for the new consumer journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase…
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