Mobilizing for summer: Google Marketing Live 2019
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to…
Read articleSmart strategies for growing your app business with ads
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way…
Read articleRaising the bar on transparency, choice and control in digital advertising
Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone.But…
Read articleGathering insights in Google Analytics can be as easy as A-B-C
Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact…
Read article5 steps to improve media performance using Google Analytics
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s…
Read articleGoogle Analytics and Google Ads: A Powerful Pairing
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver…
Read articleEnabling a Safe Digital Advertising Ecosystem
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological…
Read articleGrow your games business with ads
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the…
Read articleGoogle Marketing Live broadcast on May 14th: register today
Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50…
Read articleTake your mobile games business to the next level with Google AdMob and Google Ads at GDC
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games…
Read articleConnecting you to visual shoppers with new ad formats on Google Images
A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on…
Read articleTools to build a better mobile experience
It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated…
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