App campaigns make their landing: introducing a simpler name for Google’s app ad solution
People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of…
Read articleUsing AMP to make display ads safer, faster and better for users
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user…
Read articleHelp influence and understand how your products appear on Google
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more…
Read articleDisney and Google expand strategic relationship
People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at…
Read articleHow evolving user patterns drive new ad experiences on YouTube
At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly.The way we watch video is…
Read articleDrive more holiday sales with promotions on Shopping Actions
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their…
Read articleWinter is coming: prepare for the holiday app-ortunity
It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more…
Read articleBig or small, stay close to all the latest Google Ads changes
Thank you for following the Google Ads blog, the best place to find the latest news, insights and stories about Google Ads. As the product improves, we want to make…
Read articleDrive better results: An insider’s look at the latest Google Ads innovations
With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX…
Read articleExplore product search trends with Shopping Insights
With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in…
Read articleHelping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays
Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on…
Read articleFrom discovery to click, new YouTube ads capabilities for more effective video storytelling
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing…
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