Keep the lights on for the last-minute shopper this December
Would it surprise you to hear that we see 34% more shopping searches on Christmas Day than on Black Friday1? That’s just one of the eye-opening consumer trends we’re watching…
Read articleProduct ratings on Shopping ads now available globally
Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making…
Read articleWin over more users with a new playable ad format in Universal App campaigns
The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many…
Read articleGoogle Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online
With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants…
Read articleHoliday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond
In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still…
Read articleNew AdWords innovations to drive better results for your business
Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers…
Read articleReach more shoppers this holiday season with new innovations from Merchant Center and AdWords
The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able…
Read articleLet it snow new users with Universal App campaigns
This holiday season, consumers want to get exactly what they want, instantly and effortlessly. And it's often a mobile app that delivers what they need — whether it's a flight…
Read articleNew: AdWords Data Control makes Data Studio reports even easier
According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it…
Read article‘Tis the season to get customers back in your app
This holiday season, millions of people around the world will use mobile apps to shop, travel, and get things done. Consumers have more choice than ever before, so it’s critical…
Read articleBest practices to succeed with Universal App campaigns
It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th,…
Read articleGet more out of your local and omni-channel marketing
Yesterday at SMX East in New York City, I shared new innovations to help local and omni-channel marketers drive more foot traffic to business locations. To help you succeed with…
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