Unwrapping new innovations for the holidays and beyond
The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their…
Read articleGet visitors to your landing page faster with parallel tracking
As technology enables more assistive experiences, consumer's expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in mobile page load can decrease…
Read articleSmarter attribution for everyone
Cross-posted from the Google Analytics blog.In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers…
Read articleThe importance of site-wide tagging for accurate conversion measurement
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and leads are measured accurately. To…
Read articleThe new AdWords experience is now available to everyone
When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your…
Read articleBring more foot traffic to your business with YouTube and Display ads
This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure…
Read articleFind more of your “star” customers with Universal App Campaigns
We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will…
Read articleChanges to Google Shopping in Europe
Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to…
Read articleUniversal App Campaigns: Optimize for the right in-app action
As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all…
Read articleKnow Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to…
Read articleSupercharge your call-only ads with ad extensions
When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having…
Read articleRing in the holidays with new Merchant Center tools
High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with…
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