Say It in Six: Why marketers and creatives are embracing the newest video ad length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results…
Read articleIntroducing Smart display campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are…
Read articleData-driven attribution delivers better results than last-click
There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t.The search…
Read articleGoogle Customer Reviews: receive and share customer feedback while earning seller ratings
Thousands of merchants have long been using our Google Trusted Stores program to gain their customers' confidence. Today, we’re excited to introduce Google Customer Reviews, which will replace the Google…
Read articleNew measurement innovations unlock more store visits data
When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two…
Read articleDynamic Search Ads are now more effective than ever
Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we're introducing three…
Read articleExpanded safeguards for advertisers
The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content…
Read articleJoin us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations
What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords BlogBe the first to hear about Google’s…
Read articleAttention, please: Supporting the ad industry to measure what matters
If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored?It’s important for advertisers…
Read articleClose variants now connects more people with what they’re looking for
From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach…
Read articleA fast start to 2017 for click-to-call ads
Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we've continued investing in calls innovations…
Read article“Level up” your gaming business with new innovations for apps
Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases…
Read article