Make every marketing dollar count with attribution and lift measurement
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count,…
Read articleGet your business ready for what comes next
Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the…
Read articleHelp for retailers and shoppers in Asia Pacific
Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and…
Read articleHelp local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the…
Read articleBuild your brand with YouTube: New ways to drive reach and engage your audience at scale
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear…
Read articleShop safely and easily from stores in your community
Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in the last few months. And…
Read articleBetter conversion measurement for video ads on YouTube and our network
From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they…
Read articleMeasure conversions while respecting user consent choices
With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection…
Read articleHow retailers can get ready for the holidays and beyond
Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than…
Read article“Accelerating Retail” in Europe, Middle East and Africa
Online tools have been a lifeline for many in lockdown, helping people stay connected with loved ones, work remotely, access news and information, and shop for essentials. The use of…
Read articleTap into intent to generate leads
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey…
Read articleGrow your games business with new ads solutions
Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home.…
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