By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.
We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:
- Powering search campaigns with audience insights
- Maximizing engagement when applying your lists
- Taking full advantage of other AdWords tools that work well with audiences
Learn how to supercharge your search campaigns using what you already know about your users.
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Posted by Matt Lawson, Director, Performance Ads Marketing
Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.
By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you reach your business goals.
We’ve published a new guide that helps you understand whether any proposed changes to your account will help you improve performance. It covers topics such as:
- Testing changes to your AdWords account
- Creating experiments that produce clear results
- Analyzing results to choose experiment winners
As you experiment with your own account, use this guide to take full advantage of AdWords campaign drafts and experiments.
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Posted by Matt Lawson, Director, Performance Ads Marketing
