On April 21st, Google is modifying their search algorithm to take advantage of “mobile-friendliness”. This update will take in a couple of factors, how mobile presentable is your website and application preference.
1. More Mobile Friendly results
This is quite literally, “if your site looks good on mobile, we’ll include that into ranking”. If your site has horizontal scrollbars or completely breaks on mobile, it could possibly be lower ranked than a site that doesn’t.
- If you want to test a few pages, you can use the Mobile-Friendly Test.
- If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
2. App relevant content in search
Google will start using applications indexed on your phone to help rank search results. As an example, have the New York Times app installed? You’ll see more New York Times stories when you search Google, and sometimes links directly to the application on your phone.
This is an automatic and mandatory change for Google. It will improve results for someone searching, but at the cost of rank to the advertiser. To be preemptive, at the very least, ensure your mobile strategy isn’t playing second fiddle to your desktop strategy. Get your site looking beautiful on phones and tablets and try and capture those eyes! If it’ll benefit your customers, by all means have a mobile application as well. We at Shae Marcus Consulting will be sure to consult the Google approved App-Indexing requirements to ensure your business isn’t left in the dust.