Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them. Our research also shows that 61 percent of shoppers are open to buying from new retailers during the holiday season—and in the 2017 holid...
Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate an...
Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at ever...
Shoppers are looking for and researching products across all devices in more ways than ever before: searching online, watching product review videos, reading blog posts, browsing in apps, reading product ratings, etc. Each of these moments creates a ne...
Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this in our data: mobile searches for “where to buy” grew over 85% over the p...