Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the …
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more eff…
Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council…
Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them. Our research also shows that 61 percent of shoppers are open to buying from new retailers during the holiday season—and in the 2017 holid…
One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads. We have teams of engineers, policy experts, product managers and others who wage a daily fight ag…
Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91% of mobile users bought or plan to buy something after seeing an ad they described a…
In 2010, we started showing hotel information in a more useful way with sponsored hotel prices in Google Maps. Since then, we’ve expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers browse hotels on mobi…
Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at Google Marketing Live, we shared ad …
People increasingly visit YouTube to learn new things, in addition to entertaining themselves and connecting with others. In many ways, YouTube has become as much an information destination as an entertainment hub. And that quest for information certai…
The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done…