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Blog

The YouTube Masthead is coming to the TV screen

Sep 18, 2019Google AdsGoogle Ads, Video Ads

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while ot…

Google helps a nonprofit train young storytellers

Sep 4, 2019Google AdsG Suite, Google Ads, Nonprofits, YouTube

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconne…

Next steps to ensure transparency, choice and control in digital advertising

Aug 22, 2019Google AdsGoogle Ad Manager, Google Ads, Google Marketing Platform

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices …

Growing in-app viewability coverage with Open Measurement

Aug 15, 2019Google AdsAdMob, Ads, Google Ad Manager, Google Ads, Google Marketing Platform

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’…

New innovations to grow your app business with ads

Jul 31, 2019Google AdsAdMob, Google Ads

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their busine…

Get your campaigns ready to reach the always-on deal seeker

Jun 26, 2019Google AdsDisplay Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? Consumers are on the lookout for deals year-round—about 60 …

Create with Google: Inspiration, resources, and tools to fuel your next big idea

Jun 19, 2019Google AdsDisplay Ads, Google Ads, Search Ads, Video Ads

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs …

Making it easier to shop across Google

May 14, 2019Google AdsGoogle Ads

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionless…

Getting started on YouTube just got easier

May 14, 2019Google AdsGoogle Ads, Video Ads

Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at …

Google Marketing Live: Building for the new consumer journey

May 14, 2019Google AdsGoogle Ads

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recen…

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