Video Ads Archives - Shae Marcus Consulting

Video Ads

What’s next for YouTube, from Advertising Week New York

The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place…

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What’s next for YouTube, from Advertising Week New York

The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place…

Learn more

A shoppable TV screen with YouTube

Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch…

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A shoppable TV screen with YouTube

Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch…

Learn more

Building for the future to help you prepare for what’s next

The COVID-19 recovery process will vary by country, region and business sector, but the transformation will have an impact on all of us. Google is committed to providing economic relief…

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Register for Google Marketing Livestream

Did you know searches for corsages and boutonnières are one of the top trending categories this month in the U.S.? Meanwhile in Italy, one of the top growing categories of…

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Tap into fan power with new YouTube Select sponsorships

Fromrecord-breaking music video releases tonever-before-seen conversations with celebrities, YouTube has become the virtual stage for the world's biggest cultural moments.The top 10 videos from 2020 — reaching a total of…

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Video experiments boost creative performance on YouTube

Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale…

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As CTV viewership surges, YouTube is people’s Main Stream

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and…

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A key milestone for privacy-centric measurement on YouTube

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics…

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