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Category: App Ads

Preparing our partners for Apple’s iOS 14 policy updates

Jan 27, 2021Christophe CombetteAdMob, App Ads, Google Ads

Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’r…

Better conversion measurement for video ads on YouTube and our network

Sep 11, 2020Nicky RettkeApp Ads, Google Ads, Video Ads

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, meas…

New ways to put your customers first and achieve your marketing objectives

Jun 24, 2020David MitbyApp Ads, Google Ads

Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things …

New ways to put your customers first and achieve your marketing objectives

Jun 24, 2020David MitbyApp Ads, Google Ads

Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things …

Navigating the road ahead: The benefits of real-time marketing

May 21, 2020Jerry DischlerApp Ads, Display Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and servi…

Navigating the road ahead: The benefits of real-time marketing

May 21, 2020Jerry DischlerApp Ads, Display Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and servi…

Navigating the road ahead: How consumers are adjusting to COVID-19

May 18, 2020Google Ads TeamApp Ads, Display Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have…

Navigating the road ahead: How consumers are adjusting to COVID-19

May 18, 2020Google Ads TeamApp Ads, Display Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have…

Grow your games business with ads

Mar 13, 2019Google AdsAdMob, App Ads, Google Ads

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage you…

App campaigns make their landing: introducing a simpler name for Google’s app ad solution

Feb 20, 2019Google AdsApp Ads, Google Ads

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute.Universal App campai…

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