Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by ov…
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s customers expect the right message at the right time—eve…
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ …
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and…
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage you…
Did you know that searches for “best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision.Google Marketing Live…
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connec…
A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspire…
It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated assistants. AR. VR. It’s an age of digital plenty, and one that ca…
People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute.Universal App campai…