YouTube is the Main Stream: Our NewFronts and Upfronts approach
The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what…
Google for Games Developer Summit returns March 15
With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new…
The path forward with the Privacy Sandbox
Google’s aim with the Privacy Sandbox is to improve web privacy for people around the world, while also giving publishers, creators and other developers the tools they need to build…
Be ready for what’s next: growing your business in 2022
Like many of you, I’ve spent the first month of 2022 ramping back up at work and making progress on plans for this year. And while there still isn’t a…
Introducing the new Search Ads 360
A lot has changed since Search Ads 360 was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and…
Get ready for Smart Shopping and Local campaign upgrades
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used…
PrestaShop merchants can now display their products on Google
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for.…
An update on our Privacy Sandbox commitments
For further background on this topic, please see our blog from June.Since we announced our Privacy Sandbox commitments earlier this year, we have continued to work with the UK’s Competition…
Power your holiday strategy with helpful insights
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last…
That’s a wrap: Tips on keeping holiday gifts organized
Because I have an enormous family and am the type of person who squirrels away random gifts over the course of the year, holiday gift giving can get disorganized to…
Helping European small businesses grow and succeed
Today marks the beginning of the European SME week, a time to recognize the contribution that millions of small and medium-sized businesses make to Europe’s economy, as well as an…
Shop what’s trending this holiday season
It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for…
Connect with local holiday shoppers
The holidays are quickly approaching and 40% of U.S. consumers have already started their holiday shopping. Supporting local businesses is top of mind this year. In fact, 60% of U.S.…
Connect with local holiday shoppers
The holidays are quickly approaching and 40% of U.S. consumers have already started their holiday shopping. Supporting local businesses is top of mind this year. In fact, 60% of U.S.…
Performance Max campaigns launch to all advertisers
In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown…
Performance Max campaigns launch to all advertisers
In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown…
BigCommerce merchants can now reach new customers across Google
Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to…
BigCommerce merchants can now reach new customers across Google
Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to…
What’s next for YouTube, from Advertising Week New York
The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place…
What’s next for YouTube, from Advertising Week New York
The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place…
A shoppable TV screen with YouTube
Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch…
A shoppable TV screen with YouTube
Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch…
New ways to find shopping inspiration on Google
Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we…
New ways to find shopping inspiration on Google
Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we…
The future of attribution is data-driven
In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to…
The future of attribution is data-driven
In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to…
Magic in the making: The 4 pillars of great creative
Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show how they can be helpful…
Magic in the making: The 4 pillars of great creative
Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show how they can be helpful…
Giving users more transparency into their Google ad experience
Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and…
Giving users more transparency into their Google ad experience
Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and…
Helping travelers discover new things to do
While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the…
Helping travelers discover new things to do
While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the…
Display campaigns made easy
Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this…
Display campaigns made easy
Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this…
How retailers can stand out this holiday season
The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020…
How retailers can stand out this holiday season
The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020…
Think Retail on Air is Tuesday, August 31 at 10 a.m. PDT
It’s time to get ready for the holiday season! This year, we expect shoppers to continue using the digital-first services they learned during the pandemic, like curbside pickup and grocery…
Think Retail on Air is Tuesday, August 31 at 10 a.m. PDT
It’s time to get ready for the holiday season! This year, we expect shoppers to continue using the digital-first services they learned during the pandemic, like curbside pickup and grocery…
New ways to find deals and shop on Google
When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With…
Tools and partnerships to help travel recover and thrive
The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel,…
In just a few clicks, GoDaddy merchants can show up across Google
Shoppers get the most choice when they can easily discover businesses and their unique products. And when those products get discovered, businesses can connect with more customers. We see it…
New ways to grow your games business sustainably
Mobile gaming has been a popular outlet for people to stay entertained while spending more time at home. A recent Google Play study of mobile gamers shows that 45% of…
A new destination for creative and media collaboration
Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands. Technology is fundamental to the creative process, but designers, agencies, brands and media…
The new WWW: Helping accelerate the retail recovery
The web has been a lifeline during lockdown. Digital tools have helped us stay connected — families with each other, teachers with students and businesses with customers. There has never been a…
WooCommerce merchants can now list their products across Google
Last week we announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and…
Building for the future to help you prepare for what’s next
The COVID-19 recovery process will vary by country, region and business sector, but the transformation will have an impact on all of us. Google is committed to providing economic relief…
Get discovered and build your brand on Google
There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers,…
Join us for Google for Games Developer Summit 2021
With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage…
16 updates from Google I/O that’ll make your life easier
Part of our mission is to help make your daily life easier. At I/O this year, we shared news about a wide range of products and services that’ll do just…
New ways to grow your app business and connect with users
Apps have transformed the way billions of people engage with the world — making it more convenient to play your favorite game, stay connected with loved ones and buy everyday…
Search, explore and shop the world’s information, powered by AI
AI advancements push the boundaries of what Google products can do. Nowhere is this clearer than at the core of our mission to make information more accessible and useful for…
Working with merchants to give you more ways to shop
We want to help people discover, learn about and shop for the products they love — whether those products come from a big-box retailer, new direct-to-consumer brands or the mom-and-pop…
Future-proof your measurement with privacy-safe solutions
Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business…
Register for Google Marketing Livestream
Did you know searches for corsages and boutonnières are one of the top trending categories this month in the U.S.? Meanwhile in Italy, one of the top growing categories of…
Tap into fan power with new YouTube Select sponsorships
Fromrecord-breaking music video releases tonever-before-seen conversations with celebrities, YouTube has become the virtual stage for the world’s biggest cultural moments.The top 10 videos from 2020 — reaching a total of…
A new certification for health insurance advertisers in the U.S.
Our top priority is to create a safe and trustworthy experience for users, whether they’re searching for information online or interacting with ads across our platforms. That’s why we have…
Conversion modeling through Consent Mode in Google Ads
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When…
5 new ways Google Assistant can make the day a little easier
Spring is here, and with it, a helping hand from Google Assistant. Today we’re introducing five new features that help you tackle small things around the house (and from the…
Searching for the way forward
I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the…
Building for the future: Google Marketing Livestream May 27, 2021
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business…
Privacy-first web advertising: a measurement update
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can…
Video experiments boost creative performance on YouTube
Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale…
Local is now digital: Understanding the new local shopper
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best…
Discover the best products for everything on Google
When you shop for products — whether for your home, your family or yourself — you should feel confident knowing you’re making a good decision and buying the best product…
Our annual Ads Safety Report
At Google, we actively look for ways to ensure a safe user experience when making decisions about the ads people see and the content that can be monetized on our…
As CTV viewership surges, YouTube is people’s Main Stream
The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and…
Irish retailers can build an online presence with Pointy
As a Dublin native who started a company to help small retailers get online, I’ve seen local retailers adapt to many situations. It’s safe to say that the pandemic has…
More choice for travelers with free hotel booking links
While the past 12 months have been difficult for both travelers and the travel industry, we’re optimistic about the road ahead. People are eager to know when they can travel…
Charting a course towards a more privacy-first web
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as…
YouTube achieves MRC brand safety milestone
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing…
Honoring the legacy of Black-owned businesses in the U.S.
In this post:This Black History Month, we’re highlighting Black-owned businesses and showing our support through funding and training.In 1946, Irene and Clint Cleaves opened The Four Way Grill with a…
Preparing our partners for Apple’s iOS 14 policy updates
Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if…
Building a privacy-first future for web advertising
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances…
A key milestone for privacy-centric measurement on YouTube
In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics…
Shopping for a beauty product? Try it on with Google.
I’ve been doing most of my shopping online this year and it seems I’m not alone. With the holidays right around the corner, more than 73 percent of U.S. shoppers…
Greater controls for sensitive ad topics in your Ad Settings
Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls.…
Find trending products on the Google Shopping Gift Guide
What do you buy for the techie who has everything? Or the chef who’s always trying new recipes? Turn to the Google Shopping Gift Guide for inspiration. It has great…
Audio ads on YouTube expand reach and grow brand awareness
Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning…
Shop early for the best holiday deals online and nearby
Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from…
3 ways to help shoppers find the latest holiday deals
Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for competitively-priced products, 40 percent of…
Consumers are already holiday shopping online. Are you ready?
According to research we began with Ipsos over the summer, consumer behavior is showing a surprising trend: 1 in 4 US holiday shoppers said they had already started shopping for…
Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure…
Make every marketing dollar count with attribution and lift measurement
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count,…
Get your business ready for what comes next
Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the…
Help for retailers and shoppers in Asia Pacific
Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and…
Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the…
Build your brand with YouTube: New ways to drive reach and engage your audience at scale
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear…
Shop safely and easily from stores in your community
Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in the last few months. And…
Better conversion measurement for video ads on YouTube and our network
From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they…
Measure conversions while respecting user consent choices
With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection…
How retailers can get ready for the holidays and beyond
Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than…
“Accelerating Retail” in Europe, Middle East and Africa
Online tools have been a lifeline for many in lockdown, helping people stay connected with loved ones, work remotely, access news and information, and shop for essentials. The use of…
Tap into intent to generate leads
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey…
Grow your games business with new ads solutions
Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home.…
Updates on our work to improve user privacy in digital advertising
Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling…
Buy on Google is now open and commission-free
Over the past few months, we’ve made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy online. We made…
Decoding decisions to grow online sales
With more consumers sheltering at home, digital adoption has rapidly accelerated and changed consumer shopping behavior globally. Consumers are looking for new and delightful products related to the home; for…
Meet your marketing objectives with helpful tools and automation
Consumer behaviors, habits and schedules are shifting faster than ever. Google data shows that searches have surged in the past month for sprinkler controls in the United States, mechanical puzzles…
Bringing free retail listings to Google Search
When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren’t always…
New ways to put your customers first and achieve your marketing objectives
Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be…
Drive results with new direct response solutions on YouTube
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that…
Helping businesses and nonprofits recover
In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying connected with customers through technology.…
Smart campaigns helps small businesses reach more customers
Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an automated tool that helps you…
Upcoming update to housing, employment, and credit advertising policies
Our Google Ads policies are written to protect users, advertisers, and publishers, and prohibit advertisers from unlawful behavior like discriminating against users. We also give users control over the kinds…
Inspire new customers in their moments of discovery
Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made…
Navigating the road ahead: The benefits of real-time marketing
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and…
Make the best of YouTube yours with YouTube Select
Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier…
Navigating the road ahead: How consumers are adjusting to COVID-19
COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now…
Promote curbside pickup in your local inventory ads
In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more than 70 percent globally from…
New YouTube features to help you navigate the streaming boom
Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially…
What’s trending: understanding rising consumer interests
Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given fluctuations in consumer demand. We…
Stopping bad ads to protect users
People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in…
Increasing transparency through advertiser identity verification
We’re committed to giving our users transparency, choice and control when it comes to the ads they see on our platforms. That’s why we’ve long offered tools like Ad Settings…
It’s now free to sell on Google
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers.…
It’s faster and easier to use Ads Data Hub
Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to…
Video creation is fast, easy and free with YouTube Video Builder
Given the current environment, many businesses are shifting how they’re communicating and interacting with their customers and are turning to videos to make and maintain connections.For businesses who don’t have…
Grow your games business with a player-first approach
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this…
Join us for the digital Google for Games Developer Summit
Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our…
Data Privacy Day: seven ways we protect your privacy
Keeping you safe online is a top priority at Google, especially for the thousands of Googlers who work on privacy and security around the world. Today on Data Privacy Day,…
Data Privacy Day: seven ways we protect your privacy
Keeping you safe online is a top priority at Google, especially for the thousands of Googlers who work on privacy and security around the world. Today on Data Privacy Day,…
Google for Games Developer Summit is coming to GDC 2020
We’re excited to see you at the upcoming Game Developers Conference (GDC) from March 16-20 in San Francisco. If you can’t make it in person, sign up to keep up…
One year, three highlights: Google for Nonprofits looks back
Imagine ending homelessness, solving climate change, or guaranteeing a sustainable future for the world. Nonprofits work hard to make these goals a reality. They tackle the most urgent issues facing…
Balance your spend across YouTube and TV with Reach Planner
YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan…
2019 holiday checklist: help shoppers find local stores
The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local…
2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new retailers during the holiday season. And increasingly, they’re leaning into…
Shaping ad experiences to an evolving YouTube viewership
Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers…
Get your products in front of holiday shoppers
In three weeks, consumers will have their devices in hand and be ready to line up at stores to continue their holiday shopping over Black Friday and Cyber Monday. Will…
Investing in the next generation of measurement on YouTube
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like…
Google Ad Grants help a U.K. nonprofit save lives
Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of mental health and draw attention…
A privacy-safe approach to managing ad frequency
At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward…
Simpler ways to drive growth across the customer journey with video
Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer…
Google Ads auction-time bidding comes to Search Ads 360
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage…
The YouTube Masthead is coming to the TV screen
When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural…
Google helps a nonprofit train young storytellers
Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip…
Next steps to ensure transparency, choice and control in digital advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and…
Growing in-app viewability coverage with Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of…
New innovations to grow your app business with ads
App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers…
Get your campaigns ready to reach the always-on deal seeker
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these…
Create with Google: Inspiration, resources, and tools to fuel your next big idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales.…
Making it easier to shop across Google
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping…
Getting started on YouTube just got easier
Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube…
Google Marketing Live: Building for the new consumer journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase…
Mobilizing for summer: Google Marketing Live 2019
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to…
Smart strategies for growing your app business with ads
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way…
Raising the bar on transparency, choice and control in digital advertising
Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone.But…
Gathering insights in Google Analytics can be as easy as A-B-C
Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact…
5 steps to improve media performance using Google Analytics
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s…
Google Analytics and Google Ads: A Powerful Pairing
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver…
Enabling a Safe Digital Advertising Ecosystem
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological…
Grow your games business with ads
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the…
Google Marketing Live broadcast on May 14th: register today
Did you know that searches for “best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50…
Take your mobile games business to the next level with Google AdMob and Google Ads at GDC
Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games…
Connecting you to visual shoppers with new ad formats on Google Images
A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on…
Tools to build a better mobile experience
It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated…
App campaigns make their landing: introducing a simpler name for Google’s app ad solution
People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of…
Using AMP to make display ads safer, faster and better for users
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user…
Help influence and understand how your products appear on Google
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more…
Disney and Google expand strategic relationship
People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at…
How evolving user patterns drive new ad experiences on YouTube
At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly.The way we watch video is…
Drive more holiday sales with promotions on Shopping Actions
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their…
Winter is coming: prepare for the holiday app-ortunity
It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more…
Big or small, stay close to all the latest Google Ads changes
Thank you for following the Google Ads blog, the best place to find the latest news, insights and stories about Google Ads. As the product improves, we want to make…
Drive better results: An insider’s look at the latest Google Ads innovations
With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX…
Explore product search trends with Shopping Insights
With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in…
Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays
Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on…
From discovery to click, new YouTube ads capabilities for more effective video storytelling
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing…
New MRC accreditations and partners for Google and YouTube ads measurement
Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party…
How to help shoppers looking for inspiration this holiday
Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them. Our research also shows that 61 percent of shoppers are…
Restricting ads in third-party tech support services
One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads. We have teams of engineers, policy experts,…
Create more effective ads for today’s consumer
Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91% of mobile…
Google Hotel Ads joins Google Ads
In 2010, we started showing hotel information in a more useful way with sponsored hotel prices in Google Maps. Since then, we’ve expanded Google Hotel ads to more than 150…
Speed matters when providing assistive experiences
Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect…
Driving results with video at every stage of the customer journey
People increasingly visit YouTube to learn new things, in addition to entertaining themselves and connecting with others. In many ways, YouTube has become as much an information destination as an…
Putting machine learning into the hands of every advertiser
The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used…
Watch the Google Marketing Live keynote
Get ready for the ads, analytics, and platforms innovations live stream. Watch the recording to learn more about Google’s latest announcements.Join the conversation at #GoogleMarketingLive.
Introducing simpler brands and solutions for advertisers and publishers
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for…
New tools for creative storytelling on YouTube
Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming…
New tools for creative storytelling on YouTube
Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming…
A fast start to 2017 for click-to-call ads
Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations…
“Level up” your gaming business with new innovations for apps
Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising…
Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online
Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not…
New innovations remove friction from discovering products in store and online
Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses,…
New innovations remove friction from discovering products in store and online
Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses,…
Deliver more relevant experiences with Optimize and AdWords
Consumers search for and research products in more ways than ever before across devices, on websites, and product review blogs. It’s essential to consider the entire customer journey and keep…
Faster, safer and better ad experiences for consumers
Consumers have high expectations for faster, safer and better digital experiences. This means it’s more important than ever for brands to deliver on these expectations.At Google, we’re building new innovations…
Tune in on July 10, 2018 as we announce our latest product innovations
Sign up to join the live streamed keynote at Google Marketing Live: When:Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET Duration: 1 hour Where: On the…
Tune in on July 10, 2018 as we announce our latest product innovations
Sign up to join the live streamed keynote at Google Marketing Live:When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ETDuration: 1 hourWhere: Here on the Inside AdWords blog…
Google I/O: Grow and earn with AdWords and AdMob
I/O is an inspiring moment. Every year it’s exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps.These apps are…
Google I/O: Grow and Earn with AdWords and AdMob
I/O is an inspiring moment. Every year it’s exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps. These apps…
Google bans ads for bail bonds services
At Google, we take seriously our responsibility to help create and sustain an advertising ecosystem that works for everyone. Our ads are meant to connect users with relevant businesses, products…
AdWords is fully switching to the new experience
We introduced AdWords 17 years ago to help businesses, large and small, get online and connect with customers around the world. Although a lot has changed since then, our mission…
Drive sales and reach more customers with new Shopping campaigns
Shoppers are looking for and researching products across all devices in more ways than ever before: searching online, watching product review videos, reading blog posts, browsing in apps, reading product…
Video is everywhere – helping brands find their audience in the era of convergence
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to…
Video is everywhere – helping brands find their audience in the era of convergence
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to…
A new video format to reach people across the mobile web and apps
Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time…
Build better media plans on YouTube and across the web with Reach Planner
How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier to answer questions like these…
Sight, sound and scale: Introducing TrueView for reach
Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize reach among your demographic target.With…
Protecting our Ad Network: How Advertising Policies & Policy Enforcement Work
On March 14, we shared information about our work to remove bad ads and bad sites from our ad networks. With a combination of people, policies and technology we took…
Changes to our ad policies to comply with the GDPR
In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR, and in preparation, we’ve been working with our customers and…
Today at Shoptalk: Turning intent into action to deliver better shopping experiences
We’ve long talked about mobile being the “future of retail.” Now that this future has arrived, what’s next? At this year’s Shoptalk in Las Vegas, I shared how today’s ever-curious,…
Help shoppers take action, wherever and however they choose to shop
Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this in our data: mobile searches…
Become the GOAT of mobile gaming with new innovations from AdWords & AdMob
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers like you can become gaming…
New ways to harness the combined power of Google and YouTube in AdWords
With the world’s information at people’s fingertips, today’s consumers research everything before they buy—they read reviews, search for product details and watch videos to make the decision that’s right for…
Message reporting delivers new performance insights for click-to-message ads
65% of consumers say they’d consider using messaging to connect with a business to complete tasks like getting information about a product or service, or to schedule an in-person appointment.1 That’s…
Introducing the mobile Speed Scorecard and Impact Calculator
Consumers’ expectations for faster and better digital experiences are on the rise. The mobile web is no exception. But the thrill of the hunt, whether it’s researching the best hotel…
Grow Your Business Beyond Borders
As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned…
An Update to Our Event Ticket Reseller Policy
Google is often the first stop for sports fans, music lovers, and theater goers looking for tickets and information about upcoming events, shows and concerts. We strive to connect these…
Drive better results for your business with machine learning: Part III
(Part 1, Part 2)Consumers are more empowered than ever before and expect brands to provide fast and helpful experiences. That’s why leading marketers are 50% more likely to increase investments…
Grow your business faster with machine learning: Part II
(Part 1, Part 3)Last week at the Consumer Electronics Show, we learned about today’s more empowered consumer. They’re more curious, demanding and impatient than ever before, and expect assistive experiences…
Grow your app business with Google’s new education program for Universal App campaigns
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It…
A New Approach to YouTube Monetization
There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, advertisers and creators and making…
Grow your business faster with machine learning: Part I
(Part 2, Part 3)At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week at the…
5 New Year’s Resolutions for AdWords Success
With 2018 only weeks away, our team compiled a few AdWords New Year’s resolutions for you to consider.1. I will try out new AdWords innovations.The new AdWords experience is packed…
Keep the lights on for the last-minute shopper this December
Would it surprise you to hear that we see 34% more shopping searches on Christmas Day than on Black Friday1? That’s just one of the eye-opening consumer trends we’re watching…
Product ratings on Shopping ads now available globally
Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making…
Win over more users with a new playable ad format in Universal App campaigns
The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many…
Google Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online
With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants…
Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond
In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still…
New AdWords innovations to drive better results for your business
Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers…
Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords
The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able…
Let it snow new users with Universal App campaigns
This holiday season, consumers want to get exactly what they want, instantly and effortlessly. And it’s often a mobile app that delivers what they need — whether it’s a flight…
New: AdWords Data Control makes Data Studio reports even easier
According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it…
‘Tis the season to get customers back in your app
This holiday season, millions of people around the world will use mobile apps to shop, travel, and get things done. Consumers have more choice than ever before, so it’s critical…
Best practices to succeed with Universal App campaigns
It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th,…
Get more out of your local and omni-channel marketing
Yesterday at SMX East in New York City, I shared new innovations to help local and omni-channel marketers drive more foot traffic to business locations. To help you succeed with…
Unwrapping new innovations for the holidays and beyond
The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their…
Get visitors to your landing page faster with parallel tracking
As technology enables more assistive experiences, consumer’s expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in mobile page load can decrease…
Smarter attribution for everyone
Cross-posted from the Google Analytics blog.In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers…
The importance of site-wide tagging for accurate conversion measurement
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and leads are measured accurately. To…
The new AdWords experience is now available to everyone
When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that’s focused on helping you reach your…
Bring more foot traffic to your business with YouTube and Display ads
This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure…
Find more of your “star” customers with Universal App Campaigns
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will…
Changes to Google Shopping in Europe
Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to…
Universal App Campaigns: Optimize for the right in-app action
As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all…
Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to…
Supercharge your call-only ads with ad extensions
When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having…
Ring in the holidays with new Merchant Center tools
High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with…
Get a panoramic view of your data with dashboards
Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time.…
Universal App Campaigns: Steer performance with creative assets
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all of…
Speed up your search text ads with AMP landing pages
People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you…
New reporting to show how often your Shopping ad is in the top spot
The holiday season is right around the corner – are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps…
Introducing a better, simpler ad rotation
The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most…
Reach more customers with Shopping ads in new countries
Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here’s how you can capture the attention of global shoppers with Shopping ads.Here’s…
Go beyond the click with the “Landing pages” page
From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters…
Universal App Campaigns: Steer performance with goals
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all of…
Important updates to AdWords Terms and Conditions
When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to…
Propel your mobile app growth with Universal App Campaigns
Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it’s often a mobile app that delivers…
Delivering more informative sitelinks, callouts and snippets
With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to…
Ramp up your calls with call bid adjustments
Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive…
AdWords Editor 12 offers a fresh look and new features to help simplify your workflow
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You’ll find it even easier to manage your campaigns at scale with custom…
Building a better web for everyone
The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging–ones that…
Maximize conversions with Smart Bidding
When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your…
Google Optimize and Google Surveys 360 Join Forces with AdWords
AdWords users get two new ways to understand and better serve their customersHere’s good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with…
Introducing Ads Data Hub: Next generation insights and reporting
Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why…
Making marketing easier with new tools for productivity
Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them…
Bringing the speed of AMP to search & display ads
Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it…
Google Ads, Analytics and DoubleClick Announcements Keynote
Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced.Join the conversation…
Powering ads and analytics innovations with machine learning
Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google…
Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments
I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing.We’re meeting…
Gain deeper insights with improved Quality Score reporting
Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing…
Find your next customer with new audience solutions for Search and Shopping
Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your…
Say It in Six: Why marketers and creatives are embracing the newest video ad length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results…
Introducing Smart display campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are…
Data-driven attribution delivers better results than last-click
There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t.The search…
Google Customer Reviews: receive and share customer feedback while earning seller ratings
Thousands of merchants have long been using our Google Trusted Stores program to gain their customers’ confidence. Today, we’re excited to introduce Google Customer Reviews, which will replace the Google…
New measurement innovations unlock more store visits data
When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two…
Dynamic Search Ads are now more effective than ever
Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three…
Expanded safeguards for advertisers
The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content…
Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations
What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords BlogBe the first to hear about Google’s…
Attention, please: Supporting the ad industry to measure what matters
If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored?It’s important for advertisers…
Close variants now connects more people with what they’re looking for
From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach…
A fast start to 2017 for click-to-call ads
Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations…
“Level up” your gaming business with new innovations for apps
Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases…
Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online
Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not…
Discover the new AdWords experience
In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as…
A new guide to driving sales with Gmail Ads
Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business.We’ve published a new guide that will help…
How we fought bad ads, sites and scammers in 2016
A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality…
Making YouTube Better in a Mobile, Cross-Screen World
Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these…
Four resolutions for Shopping success in 2017
Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — and throughout the past year,…
Reminder: Transition to expanded text ads before January 31, 2017
This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be…
A new guide to using audiences on Google Search in AdWords
By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as…
A new guide to testing and experimentation in AdWords
Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.By using…
Engage holiday shoppers with Promoted Places in Google Maps
During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users…
Google testing an AdWords Referral Program
We’ve recently heard reports down the grapevine of Google sending out emails about loan offers for advertisers to help financing their AdWords advertising. <a href="http://searchengineland pop over to these guys.com/google-testing-adwords-loan-referral-program-with-lending-club-235232″…
April 21, 2015, The Day Mobile Traffic from Google Changes
On April 21st, Google is modifying their search algorithm to take advantage of “mobile-friendliness”. This update will take in a couple of factors, how mobile presentable is your website and…
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