Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, y…
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and servi…
Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier for your brand, today we’re announcing a new global content…
COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have…
In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more than 70 percent globally from the week of March 28 to April 4, as consumers…
Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.Today, we are…
Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given fluctuations in consumer demand. We see these changes reflected in how people are sea…
People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world h…
We’re committed to giving our users transparency, choice and control when it comes to the ads they see on our platforms. That’s why we’ve long offered tools like Ad Settings which allows people to control how ads are personalized or even opt out of per…
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’…