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Blog

Balance your spend across YouTube and TV with Reach Planner

Nov 20, 2019Dacheng ZhaoGoogle Ads, Video Ads

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to fo…

2019 holiday checklist: help shoppers find local stores

Nov 12, 2019Cedric DupontGoogle Ads, Search Ads, Shopping Ads

The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seei…

2019 holiday checklist: Inspire shoppers with gift-giving ideas

Nov 5, 2019Nicky RettkeGoogle Ads, Search Ads, Shopping Ads

Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. …

Shaping ad experiences to an evolving YouTube viewership

Oct 31, 2019Ali MillerGoogle Ads, Video Ads

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers sometimes play–and an occasion to reflect on how far the platform has come since its ea…

Get your products in front of holiday shoppers

Oct 30, 2019Raphael LeiteritzGoogle Ads, Shopping Ads

In three weeks, consumers will have their devices in hand and be ready to line up at stores to continue their holiday shopping over Black Friday and Cyber Monday. Will you be ready? We’ve made a list of recommendations and hope you’ll check it twice to…

Investing in the next generation of measurement on YouTube

Oct 16, 2019Nithya SowrirajanGoogle Ads

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube. Advertisers use different tools to understand the effectivenes…

Google Ad Grants help a U.K. nonprofit save lives

Oct 10, 2019Michael KeatingGoogle Ads, Nonprofits

Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of mental health and draw attention to resources and organizations available to help people cope. One of those organiza…

A privacy-safe approach to managing ad frequency

Oct 8, 2019Rahul SrinivasanGoogle Ad Manager, Google Ads, Google Marketing Platform

At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web …

Simpler ways to drive growth across the customer journey with video

Sep 23, 2019Google AdsDisplay Ads, Google Ads, Video Ads

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more c…

Google Ads auction-time bidding comes to Search Ads 360

Sep 18, 2019Google AdsGoogle Ads, Google Marketing Platform

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By a…

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