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Blog

A key milestone for privacy-centric measurement on YouTube

Jan 14, 2021Prema SampathGoogle Ads, Google Marketing Platform, Video Ads

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three ben…

Shopping for a beauty product? Try it on with Google.

Dec 17, 2020Archana KannanGoogle AR and VR, Google Shopping

I’ve been doing most of my shopping online this year and it seems I’m not alone. With the holidays right around the corner, more than 73 percent of U.S. shoppers are planning to buy online. There are plenty of perks with online shopping, from the conve…

Greater controls for sensitive ad topics in your Ad Settings

Dec 10, 2020Debbie WeinsteinAds, Google Ads

Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad i…

Find trending products on the Google Shopping Gift Guide

Dec 2, 2020Aparna ChennapragadaGoogle Shopping

What do you buy for the techie who has everything? Or the chef who’s always trying new recipes? Turn to the Google Shopping Gift Guide for inspiration. It has great finds for everyone on your list and uses U.S. Search trends to predict December’s most …

Audio ads on YouTube expand reach and grow brand awareness

Nov 17, 2020Melissa NikolicGoogle Ads, Video Ads, YouTube

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creati…

Shop early for the best holiday deals online and nearby

Oct 22, 2020Aparna ChennapragadaGoogle Shopping, Search

Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from typical doorbuster events and are beginning to promote their discounts o…

3 ways to help shoppers find the latest holiday deals

Oct 22, 2020Bill ReadyGoogle Ads, Search Ads

Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for competitively-priced products, 40 percent of global shoppers say they turn to Google to find the best deal.2 A…

Consumers are already holiday shopping online. Are you ready?

Oct 15, 2020Bill ReadyGoogle Ads, Search Ads, Shopping Ads

According to research we began with Ipsos over the summer, consumer behavior is showing a surprising trend: 1 in 4 US holiday shoppers said they had already started shopping for the season as early as July. This means businesses need to be ready to rea…

Introducing the new Google Analytics

Oct 14, 2020Vidhya SrinivasanAnalytics, Google Ads, Google Marketing Platform

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, …

Make every marketing dollar count with attribution and lift measurement

Oct 12, 2020John ChenDisplay Ads, Google Ads, Search Ads, Shopping Ads, Video Ads

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are r…

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